Business Advice, Coaching and Advisory Organisations Around Australia

Australian business owners have more options than ever when looking for advice. Some turn to accountants, some use government resources, some hire consultants or coaches, and others look for communities where they can meet operators who have already solved the problems they are facing.

Fireside Business Advice sits in this broader landscape. It is not simply competing with consultants or coaches. It is part of a growing category of business support that includes education, advisory, networking, peer learning, expert panels and practical introductions.

Below is a look at several organisations operating in similar or adjacent spaces across Australia, including where they are based, what they offer, and what they appear to do particularly well.

1. SBAAS

Based: Brisbane, Queensland

Operates: Australia-wide

Best known for: Broad business consulting and practical SME support

SBAAS, or Small Business Assistance & Advisory Service, is a Brisbane-based advisory firm offering support to businesses, not-for-profits, RTOs and service organisations across Australia. Its services include management consulting, small business consulting, startup coaching, grant and tender writing, HR, governance, compliance, finance, marketing and operational support.

What SBAAS does well is breadth. Rather than focusing on one narrow advisory area, it presents itself as a full-service business support firm for organisations that need help with strategy, systems, compliance, people, finance and growth. Its website also publishes regular business and compliance articles, which strengthen its authority in search.

2. Consultancy.com.au

Based: Australia

Operates: Nationally

Best known for: Consulting industry news and thought leadership

Consultancy.com.au is not a traditional consulting firm. It is an online platform covering Australia's consulting industry, including consulting news, firm rankings, sector trends, research, career information and professional services insights.

Its strength is content authority. Because it publishes consistently on management consulting, corporate advisory, leadership and industry trends, it ranks well for consulting-related searches. For business owners, it is less of a hands-on support provider and more of an industry information source.

3. Asuria

Based: National organisation, with a listed contact address in Chatswood, NSW

Operates: Australia-wide and internationally

Best known for: Employment services, workforce programs and recruitment support

Asuria works with job seekers, employers and governments, with a focus on helping people find and keep work. For employers, Asuria provides recruitment support, access to job-ready candidates, workforce programs, training pathways and assistance navigating government employment support.

Its strength is scale. Asuria has a large national footprint and works closely with government-funded employment programs. For business owners, its value is strongest around recruitment, workforce development and access to employment-related support rather than general business strategy.

4. Small Business Australia

Based: Australia, with public listings connected to Melbourne

Operates: Nationally

Best known for: Small business resources, advocacy, member support and business promotion

Small Business Australia focuses on supporting small business owners through information, promotion, advocacy, savings, resources and business news. Its public positioning is centred on helping small business owners improve financial security, access support, promote their business and stay informed.

What it does well is speak directly to the small business sector. It is built around the idea that small businesses need representation, visibility and practical support, not just high-level corporate advice.

5. MGI South Queensland

Based: Brisbane, Queensland

Operates: South East Queensland and interstate clients

Best known for: Accounting, audit, tax and financial advisory

MGI South Queensland is an established Brisbane accounting and advisory firm servicing areas including Brisbane, the Gold Coast, Sunshine Coast, Ipswich, Toowoomba and Wide Bay Burnett. Its services include accounting, taxation, audit and assurance, business advisory, business growth, funding, succession planning and wealth management.

MGI's strength is financial expertise. It suits business owners who need accounting-led advisory, compliance, tax planning, financial reporting or structured advice around growth and succession. Compared with a community-led model, MGI is more traditional and professional-services focused.

6. Creative Entrepreneur

Based: Melbourne, with online delivery

Operates: Australia-wide online, with coaching services promoted across multiple cities

Best known for: Startup coaching, business mentoring and founder support

Creative Entrepreneur provides business coaching, startup coaching, mentoring, executive coaching, retail coaching, advisory and marketing guidance. It is strongly associated with founder-led coaching and tailored one-on-one support for entrepreneurs, creatives, startups and small business owners.

Its strength is personal positioning. The brand is built around coaching, mentoring and the experience of its founder. It appeals to entrepreneurs who want direct guidance, accountability and practical support in building or improving a business.

Comparison at a Glance

Fireside Business Advice — Brisbane, Australia-wide. Networking, expert panels, business education, community and referrals. Excels at practical advice, relationships and operator-led learning.

SBAAS — Brisbane, Australia-wide. Consulting, HR, governance, finance, marketing, grants and tenders. Excels at broad full-service business support.

Consultancy.com.au — Australia, national. Consulting news, research, rankings and industry insights. Excels at SEO authority and industry content.

Asuria — National, Australia-wide. Employment services, recruitment, workforce programs and training. Excels at workforce development and government program delivery.

Small Business Australia — Australia, national. Resources, advocacy, promotion and member support. Excels at small business representation and visibility.

MGI South Queensland — Brisbane, Queensland and interstate. Accounting, tax, audit, wealth, succession and advisory. Excels at financial and accounting-led advice.

Creative Entrepreneur — Melbourne and online, Australia-wide. Coaching, mentoring, startup support and marketing guidance. Excels at personalised entrepreneur coaching.

Where Fireside Is Different

Most of these organisations focus on one of four things: consulting, coaching, information or compliance.

Rather than becoming another consulting firm, Fireside is a practical business community where owners come to learn, meet people, hear from experienced operators and build relationships that lead to referrals, partnerships and growth.

That distinction matters.

A consultant can give advice.

A coach can provide accountability.

An accountant can help with structure and compliance.

A publication can provide information.

But a strong business community can create something different: trust, access, introductions, shared experience and ongoing momentum.

For business owners, especially those running small and growing businesses, that combination can be incredibly valuable. Many owners do not just need more information. They need the right conversation, the right introduction, the right example, or the confidence that comes from hearing how someone else solved a similar problem.

Explore the Fireside Panel or browse the business directory to see the operators and specialists behind the community.