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    Why Take Recruitment Advice From People Who Can't Keep Their Own Staff?

    Many coaches preach recruitment but can't retain their own team. Learn the 5 technicalities of recruitment marketing from a business coach who practises what he preaches.

    James Grafton

    James Grafton

    · 3 min read

    Why Take Recruitment Advice From People Who Can't Keep Their Own Staff?
    Why take recruitment advice from people who can't keep their own staff?

    The Hypocrisy

    I see it every week in online business groups. "Coaches" lecturing on how to recruit and retain team members.
    The hypocrisy?
    Their own businesses have a revolving door of staff.
    When questioned, they simply scapegoat it on 'supply & demand' issues.

    The Reality Check

    Is it true?
    Let's review our recent internal HR report. We had over 90 applicants with 15 meeting every criterion for only 2 positions available.

    The 5 Technicalities of Recruitment Marketing

    These coaches appear to be unaware of the 5 technicalities of recruitment marketing:

    1. Market Research

    1. Market Research: Knowing the specific wants/needs of high performers.

    2. Differentiation

    1. Differentiation: Crafting Brand Narratives that separate you from the "Help Wanted" noise.

    3. Copywriting

    1. Copywriting: Crafting "Sales Offer" for the role unique to the medium, not just a "Requirement List".

    4. Multi-Medium Roll-Out

    1. Multi-Medium Roll-Out: Ensuring market penetration with platform specific adjustments.

    5. Prospective Closure

    1. Prospective Closure: Treating interview as a high level collaborative effort.

    Doing the Same Thing Expecting Different Results

    If you aren't regularly altering your ads against these 5 technicalities, you're going to be stuck.
    Doing the same thing over and over while expecting different results is insanity.

    About the Author

    James Grafton, author

    James Grafton

    Known as 'The 8 Figure Business Coach', James specialises in scaling owner-operated businesses through leadership coaching, business mentoring, and virtual CFO services.

    View James's profile →

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