Fireside Business Advice
    Business Strategy3 min read1 April 2026

    I Would Rather Play With My Kids Than Negotiate My Fees

    Learn why professional business owners negotiate terms, not price. Discover how to protect your margins and value your time. Insights from a business coach on strategic pricing.

    Business coach spending time with family – valuing opportunity cost and strategic pricing

    I would rather play with my kids than negotiate my fees.

    A prospect asked me recently if I could lower my rate to "help them get started."

    I said no.

    Now, full disclosure: I do negotiate... sometimes.

    Discount vs. Deal

    But there is a difference between a "Discount" and a "Deal."

    If you ask for a discount just because you want to pay less, the answer is no.

    Opportunity Cost Is My Family

    At this stage of my life, my "Opportunity Cost" is my family.

    Every hour I discount is an hour I'm never going to have again with them at this time in their life.

    When I Negotiate – Terms, Not Price

    However, I will negotiate if the TERMS change.

    ✅ You want to pay 12 months upfront? Let's talk.

    ✅ You waive the 24/7 direct access between sessions? The price drops.

    ✅ You are a non-profit or a cause I believe in? I'll invest in you.

    Amateurs Negotiate Price. Pros Negotiate Terms.

    The Lesson: Amateurs negotiate Price (Desperation). Pros negotiate Terms (Strategy).

    Never Lower Your Value – Adjust the Package

    If you are a business owner, stop giving away your margin just because someone asked.

    If they want a lower price, they need to give you something back (Time, Speed, or Scope).

    Never lower your value. Simply adjust the package.

    Time with your kids is worth full price.

    It's a win/win for us both, or a simple no, thank you.

    About the Author

    James Grafton, author

    James Grafton

    Known as 'The 8 Figure Business Coach', James specialises in scaling owner-operated businesses through leadership coaching, business mentoring, and virtual CFO services.

    View James's profile →
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