The Latest on Self Employed Home Loans — Jason McNamara from Jota Finance

If you run your own business, you already know the irony — you can generate solid revenue, manage a team, and keep clients happy, but the bank still treats you like a risky applicant when it comes to a home loan.

That gap between business success and borrowing power is exactly what we explored in our latest Fireside conversation with Jason McNamara from Jota Finance.

Who Is Jason McNamara?

Jason is the founder of Jota Finance, a specialist finance brokerage focused on helping self-employed Australians secure property finance. His approach isn't transactional — it's strategic. He looks at the full picture: how your business is structured, how your income is presented, and how to position your application so lenders see the real story.

Why This Conversation Matters Now

The lending landscape in Australia has shifted rapidly. Policy changes, tightened serviceability assessments, and evolving bank criteria are making it harder for business owners to borrow — even when their businesses are performing well.

In this session, Jason unpacks:

• How recent lending policy changes are directly affecting self-employed borrowers
• Why many investors and business owners are finding their borrowing capacity has dropped
• The difference between how you see your business income and how the bank sees it
• Practical strategies to structure your finances before applying for a loan
• Opportunities that still exist in the current market for those who know how to access them

This isn't about fear. It's about clarity — understanding what's actually happening and how to position yourself to move forward.

A Note for Business Owners

At Fireside, we believe finance is one of the pillars of building a strong business and a secure future. Whether you're looking to buy your first home, invest in property, or leverage equity for growth, having the right finance strategy matters.

Jason brings that perspective every time he joins us — and this latest conversation is no exception.

Watch the full interview above and share it with any business owner who needs to hear it.

If you're looking for support with property finance or self-employed home loans, you can connect with Jason and the Jota Finance team through the Fireside network.

View the Fireside Panel